Kyoei Forging Branding Cel Anime

We created a hand-drawn robot anime-style TV commercial for Kyoei Forging, a manufacturer in Sanjo City, Niigata, to help boost general brand recognition and attract young talent. The commercial, directed by renowned animator Yoshihiro Kanno and aired on local TV and online platforms, became a local sensation – doubling job applications and earning a Silver Award at the “Ani Monozukuri Awards.” G-angle handled both the animation and original music production.

■ Direction/Storyboard/Animation: Yoshihiro Kanno
■ Character Design & Mech Design: Yoshihiro Kanno
■ Animation Assistant: Kumiko Takayanagi
■ Animation Check: Shunsuke Matsuo
■ Inbetween Animation: Shunsuke Matsuo, studio Cj
■ Color Design/Color Specification/Supervision: Takashi Nagata
■ Finishing: Takashi Nagata, Arata Saito, studio Cj
■ Special Effects: Nao Yukita
■ Art Direction/Backgrounds: Manabu Kageda
■ Director of Photography: Tsuyoshi Kuzuyama
■ Photography: Asahi Production, Ryo Iijima, Kim Kwang-jun
■ Texture Effects: Asahi Production, Nobutaka Murakami
■ Editing: Asahi Production, Yuki Honda
■ Voice Cast: Saki Shimada
■ Sound Director: Shiori Yamazaki
■ Music: Tetsuya Kobayashi
■ Producer: Takayuki Horizoe
■ Special Thanks: Eitaro Saito
■ Production Cooperation: Dangan Pictures
■ Production: G-angle